With the advent of social media, more unconventional ways of communication have emerged. Several organizations have successfully taken advantage of the social media phenomenon to build enduring awareness for their brands, increase traffic to their websites, attract and convert prospects to customers.

Likewise, testimonies abound of businesses that are yet to successfully navigate the labyrinth of the social media space to connect with consumers in this growing world of online experience. Their failure is largely attributable to the absence of a social media strategy, while organisations that have benefited from the social media practices without having a framework in place, are having difficulty in re-enacting the winning act that delivered gold.

Absence of social media strategy that supports business goals continues to deprive businesses the opportunities of mining available benefits on Facebook, Twitter, YouTube, LinkedIn, Instagram amongst others. Also, numerous businesses for this reason are confined to the reach of traditional media such as newspapers, television and radio, which is limited and not as dynamic as social media channels.  

ReputationPlus is nimble-fingered at creating and developing social media strategies that help get messages across to clients, publics and employees. We are amongst the few experts with practical knowledge and capacity to identify social media tactics and strategies that will support attainment of your business objectives. Our offerings to you include development of an innovative social media strategy that engages your audience, creates tangible and measurable business value.

Today’s clock-round news circle and social media dominance have not only compelled timely and effective communications during crisis, but also necessitated accurate matching of response strategies to crisis types to effectively address stakeholders’ concerns, restore public confidence in an organization and manage investors’ discomfort. 

At ReputationPlus, we deploy a strategic approach to crisis communications and assist with thorough diagnosis of the situation, help identify key audiences, set communication goals and develop an effective crisis strategy that mitigate reputational damage during crisis.

As an occurrence that can shake an organization to its foundation, communication during crisis should be guided by expertise, not intuition. Let us help with your crisis communication plan, vulnerability audit, strategic communication advisory services, spokesperson training, media relations support and post-crisis analysis.

 As a strategy, we get directly involved in these conversations. Our approach to directing and shaping dialogues is to collaborate with the individuals who often start them and shape public opinion through their large followership and readership base. 

These individuals include opinion leaders in the offline space, particularly columnists and journalists working in the traditional media to bloggers in the online space, leaders and social media writers, whose words, actions, tweets, posts, commentaries, stories and opinions aggregate to influence the public, and affect general mindset. 

Fortified with the ability to discern evolving opinion and how it spreads in our society, our relationship with key influencers and ability to identify leaders in conversations, we are firmly positioned to meaningfully manage and demonstrate the impact of your interactions with influencers in a measurable manner.